Modern Marketing for Small Businesses: Storytelling, Social Media, and Customer Connections


Course number : XBUS 525    ID : 14268    Section Number : 007

« back to classes page
Designed for small business owners, entrepreneurs, and nonprofits, this four-part workshop series helps participants simplify their marketing and focus on building trust, customer relationships, and a strong business story instead of chasing every social media trend.
Led by marketing strategist and storyteller Caroline Lewis, founder of The Farmer’s Feed and Raising the Barn, the series combines practical social media strategies, storytelling, customer engagement, and modern marketing insights tailored for small businesses. Participants will learn how to create engaging content, clarify and communicate their business story, strengthen their online presence, and build sustainable marketing strategies that fit their goals and capacity.
The workshops also cover topics such as using LinkedIn for professional visibility, attracting younger consumers like Gen Z, and connecting more effectively with local audiences. Through hands-on exercises, worksheets, and real-world examples, attendees will apply concepts in real time and leave with practical tools they can immediately use in their business. The program is designed for entrepreneurs, nonprofits, creatives, and community-focused organizations, and no advanced marketing experience is required.

Class Details

4 Session(s)
Weekly - Wed

Location
York Technical College (Main Campus)

Instructor
Kimberly Massey 

CEUs : 0.6

Tuition: 

$200.00


Registration Closes On
Friday, July 3, 2026 @ 11:59 PM

arrowWhat Other Students Said

Schedule Information

Date(s) Class Days Times Location Instructor(s) Instructional Method
7/8/2026 - 7/29/2026 Weekly - Wed 06:00 PM - 07:30 PM Rock Hill, York Technical College (Main Campus)  Map Kimberly Massey  ClassRoom